North American Cross-border Large-Scale OEM Customized Best-Selling Project

Project Background

The client is a leading cross-border seller in North America, operating both the Amazon platform and its own independent website. It focuses on the magnifying glass category. To enhance the core competitiveness of its own brand, the client plans to launch a new differentiated magnifying glass product, avoiding the homogenized and low-price competition of existing market standard products and creating a best-selling item for the store.

Client's pain points:

• Market standard products are highly homogeneous, with severe price competition, making it impossible to achieve brand premiumization;
• Exclusive appearance and lens parameter customization is needed to create a unique differentiated product;
• The uncertainty of new product launch is high. They are reluctant to place large orders and prefer to conduct small-batch trial orders to test the market;
• They are worried about the patent infringement risks when modifying standard products, which may lead to platform removal and account violations.

Customized solutions:

• Exclusive mold customization: Based on the client's brand positioning and design concept, independently develop exclusive appearance molds, optimize core parameters such as lens light transmission and magnification, and provide one-stop OEM branding services to create exclusive private mold products for the client.
• Flexible small-batch trial production: Lower the threshold for customization orders, initially producing only 3,000 PCS for the client to test market feedback, significantly reducing the inventory risk and trial-and-error costs for new product launch.
• Compliance risk control guarantee: Assist the client throughout the process in conducting patent risk checks, providing a complete set of product qualifications, test reports, etc., to provide complete guarantees for listing on Amazon and platform appeals, and avoid infringement risks.

Project outcome

The new product has been on the market for 3 months, and the customers still rank among the top ten in the Amazon Magnifying Glass category. Thanks to its outstanding market performance, the customers have been steadily increasing their monthly order by 12,000 PCS. The exclusive customized products have completely escaped the low-price competition, helping the customers increase the gross profit margin of their new products and successfully making it a core best-selling item for the store's long-term profitability.